The icon of Jakarta, Hotel Indonesia Roundabout will be modernized with concept similar with the Times Square in Manhattan, New York, United States. The concept is proposed by City Fashion, a reputable Indonesian advertising agency, and is planned to operate by the end of 2022 by adopting the concept of Bundaran HI Digital Network with features including curved display, audio-enabled live streaming, and geo-targeting. In the future, not only international brands will be displayed, but also national brands to support the national economy during the ongoing uncertainty.